Don’t Let Your Goals Fail: How To Achieve Success In Anything – With Jesse Itzler

Dr. Mindy
Okay, receptors. I am incredibly excited to bring you this amazing gentleman who Jesse Itzler. Thank you so much Jesse for joining me, I can’t even I don’t want to waste any of our time. But I can’t even imagine a better person to come talk to us about mindset, because you are the man. And if there’s anybody who has trained their mind to move their life forward it honestly, it’s you and Sarah, the way I watch you guys, the way you show up in the world, the way you’re teaching your kids the way that you just approach everything from fasting, to swimming in cold water, you guys are so impressive. And I know that mindset isn’t something you’re just born with. That it’s something you have to train yourself to really see things and in a different way and to be able to overcome obstacles. So I brought you here to this incredible grip. Because we are going through some massive transformation this month, you’ve got people that have been eating 10 meals a day, and eating the standard American diet and they’re moving into a fasting lifestyle, and there are going to be sand traps, there’s going to be obstacles. So what I would love for you to share with us is what do you do? How do you train this? How do you what do you do when you come up against that obstacle? How do you overcome it, so it doesn’t derail you and hold you back?

Jesse Itzler
Well, first of all, Dr. Mindy, thanks for having me. You’re one of my favorite humans on the planet 7 billion people. There’s only one Dr. Mindy. So thanks for having me, I appreciate it. And it’s an honor to be here with you and you’re in your team. And I also ate the standard American diet, you know, I grew up like, on the on whatever you ever everyone, most of the people were eating maybe a week or two ago. And the one thing we all share in common, I think everybody here is probably here for different reasons. Maybe it’s weight loss, maybe it’s they want to look better, who knows. But the one thing we all share in common is we want to feel good. And I read a book years ago called Fit for Life when I was 23. And it challenged me to only eat fruit until noon. And that the only thing that I would eat a little bit different from what you guys are doing with the fasting, and I’m doing your fasting program too. But at this time in my life, I tried it and I felt amazing. It challenged the reader to do it for 10 days and on day 10 Go back to your regular American diet. And on day 11 When I went back to my American diet, I felt terrible. And I didn’t want to feel terrible, I want to feel good. I want to be vibrant, I want to feel alive. There’s a famous quote, you know, if you have health, you have hope. And if you have hope you have everything. And I just you know, so I’m this topic, what you teach what you preach is something that is baked into my DNA, love it deeply into my DNA. So I love that you’re taking people on this journey. And I just want to open up and say, you know, I don’t know if I’m a master of mindset or anything like that. But as it relates to food and dieting, you know, I never looked at my lifestyle. And I’m pretty much a vegan, I’m almost a fruitarian but I never looked at it as deprivation. Deprivation never works. I looked at it as a lifestyle decision that I wanted, that this is how I want to live my wife, I wanted to be a lot I have boundless energy, I think knock on wood. And that’s what I wanted. And I’ve experimented with a lot of different you know, eating, fasting to see what works for me. And, but I never looked at it as anything more than lifestyle. It’s my lifestyle when people say I can’t believe you’re doing this, or you’re intermittent fasting or you’re doing this, you know, a lot of the of the challenge is we have our, our from, you know, inputs, people telling us you’re crazy. Why are you doing that? Do you mistake? Do you miss potatoes? Don’t you miss french fries, you don’t like ketchup on your stuff? You know, it’s like all this. It’s like a barrage. And I’ve been able to put a wall around that and almost smile to myself of like because I know I’m on the right path. So when as it relates to me as it relates to food and mindset, it’s a lifestyle more than it is a mindset and you know, success. I’m an entrepreneur, I’ve had a very unconventional journey. As an entrepreneur. I’m also a father of four. I’m a husband, I’m a I’m a son of aging parents. I’m a business owner. I wear a lot of different hats, as many of us do on this call. And to me success is being isn’t being good at one it’s not like if you’re a really good stockbroker and you’re rich, you’re rich, but that doesn’t mean you’re successful. To me. Success is being good in multiple buckets, it’s being a good parent, it’s being a good husband, it’s being a good son. It’s being a good friend. It’s being a good boss. It’s being good. You know, all those things success is being good in multiple buckets. And one of those buckets is health. Yeah, for me, you know, like, if, um, and I don’t want to go on this tangent here, I want to get into the questions and everything. But I just want to, I think this is really important because people on a journey with you. And I just want to explain how important this is. If you’re a billionaire, and you own properties, and sports teams, and stocks and funds and helicopters and airplanes, and you’re on vacation, but you have a sore throat. And every time you swallow, your throat kills you don’t you’re not thinking about your sports team. And your helicopters. You’re thinking, How do I get rid of this damn sore throat man? Yeah. And that’s just a sore throat. So that standard American diet that was going on a couple of weeks, it’s going to catch up with you. Yeah. So I just want to commend everybody for being here and for the journey that you’re on that they’re on with you. Dr. Mindy?

Dr. Mindy
Yeah. Yeah, you know, who’s a great example of this. And, you know, the longer we get away from his passing, the more we forget this, but Steve Jobs was an incredible example of somebody who had so much success, but he couldn’t find success in his health. And every person that I’ve ever sat with, who has been at that crucial moment, of needing to deal with a life threatening situation would beg would pay all the money in the world to bring their health back in that moment. And but they didn’t get the clarity until they got that tough diagnosis. So it’s that why and what I heard you say is like, you know, your lifestyle creates a foundation in which all the other parts of your life will thrive. But what do you do when you’re in a place where you’re just you’re, you’re stepping into something that’s unknown, you’re stepping into something where you’re having to believe me, you’re having to believe the testimonials you see around you, you intuitively know that you should go in that direction, whether it’s health or parenting or business, there’s, there’s something that has to pull us in that direction. And some we have to overcome the people around us the negative thoughts, like, what do we do with that person.

Jesse Itzler
It’s whether it’s health, whether it’s business, whatever the journey is, I believe in the you have to believe in the end of the story. And, you know, I believe in the end of the story, and anything that I go into, even if it’s the unknown, and even if it’s scary, or intimidating, or I don’t know, if I can do it, the self talk, which we can talk about, in a minute, I tried to enter it with with enthusiasm. And it sounds so simple. But every year when I go into the year, I think of like one word that’s going to kind of define what this year is going to look like. And that could be newness, it could be change, it could be spontaneity, or, you know, mine might for two years in a row, my word was soul. It’s like, if I want to do something, I’m gonna put my soul into it. So if we’re going to commit to it, like if you’re not going to commit to it, 100% and be open to, you know, trial and error and seeing how your body reacts and how you feel, don’t you shouldn’t do it, you know, but when I go into it, I go into something 100% All in all the time enthusiastic about it. And, you know, I let I let the I don’t believe in marketing, I believe in common sense. Before there was marketing, there was common sense. And that’s been stripped to us from the food companies and everybody telling us that you know, this is good for you milk is good. And this does a body good and meat is good. And this is good and eat this. And I just like to try things for myself. So I think you know, being open minded, enthusiastic about things when you go into it is really important. Of course, you’re going to be scared and apprehensive. But having that enthusiasm is played a big role for me.

Dr. Mindy
And what’s your what’s your word this year, Attack.

Jesse Itzler
Attack, like, I’m going into things like really with a little bit more of, I don’t know how to explain it, but my word is attack.

Dr. Mindy
My I choose a word every year to and last year it was gratitude. And I’m always I always say be careful what you choose. Because you’ll start seeing all of that right and wow, did I have a lot of opportunities to be great, just sit in gratitude. This year, it’s rise. My word is rise because I feel like there’s a lot of noise in the world. And I just want to rise above it and really be clear and focused on how I want my life to unfold and my loved ones around me and move away from all of the noise that’s around us. So

Jesse Itzler
that’s an interesting I love that word. I mean attack is Really, it could also be urgency. And you know, I just turned 52. And I’ll be 53, actually in August. And when you turn 50, at least for me, I don’t know how it is for others, but, you know, you start to look at at in the face, you know, the average American lives to be 78. And most of the average Americans on the America, America average American diet, they live to be 78. So if I was average, that means I have, you know, 25 summers left. I love summers, Dr. Mindy. And, you know, so when you start to really come to grips with our timeline, our own more mortality, it creates, at least for me, it’s created a tremendous urgency, to spend more time with my kids do more of what I love to do with who I love to do it with. And, and, you know, and for me, my diet plays a significant role in that, because I feel responsible, I feel responsible, that I want to be here for my kids, and I want to be here for my wife, and I want to be here for my business and my responsibilities. And also I love it. I mean, I love the opportunity that I have to be alive. Yeah. And you know, you said something before about diagnosis. So many people make big changes when a tragedy happens, a diagnosis or a tragedy? Nobody here should feel like we need a tragedy, right? Or a diagnosis. Yes, to make a shift in our life. Like we’re waiting for a friend of mine recently. I’m not going to have any more dairy because my cholesterol, you know, if, you know, once I get my cholesterol level, then I can. What are you talking about? Like, don’t you want to be who wants? Did anybody on this call sign up to be the 80% version of themselves? Like, did you sign up when you got this ticket to be in life? And be like, Yeah, I want to be the 80% version of myself? No. So then why wouldn’t you try to have the best possibility it makes? No, it doesn’t. It’s not even make sense to me. Now. Food is challenging. It’s tasty. It’s delicious. You know, when you feel like, but for me, I want to be the best version, I feel responsible. I don’t feel like I need a high cholesterol report or something for me to make changes.

Dr. Mindy
I love that. So what do you do? Give us some tips when you when you fail. Like every everything we ever want to accomplish in our life, we’re going to meet failure. And I have found if you don’t have that scary diagnosis, that you start justifying, well, I like the dairy over, you know, over having to deal with the diet, the scary cholesterol report, like we start to talk ourselves out of our dreams. And how do we when we hit failure is do you have a definition of it? Do you have your mind even register that you’re hitting failure? And what do you do to overcome it?

Jesse Itzler
Um, day to day, I don’t, you know, I don’t really sell it live in the past. So I don’t celebrate my wins, I celebrate them short, you know, short term, and I might reflect on it, but I don’t live off of them. And same with my failures. You know, I make mistakes, I have vices I do, you know, I have, you know, I might fall off the wagon, by the way I give all I give it all back and chocolate at night. You know, before I go into my intermittent fasting window, I think I give it all back all the healthy things back in chocolate. But I don’t beat myself up. I’m human. And you know, so I get I allow myself space for failure. Okay, like it’s not I don’t I don’t I’m not like,

Dr. Mindy
you don’t take it in.

Jesse Itzler
I learn from it. You know, I don’t beat it. But I don’t beat myself up for it. And if I feel like what I don’t want to do is start spiraling, you know. So if I feel like I’m going on a path of like, really negative talk, and, you know, I think what I’ve become really good at is I’m very aware of the words that I speak. I’m very aware, aware of what I say or what I say, because once you give words, can I share a short story that I think will put this in perspective, it’s going to take about three minutes, but I think it’s it’s probably the most powerful lesson I’ve learned in the last decade. And it’s something that anyone can leave with immediately, and they can teach it to their kids or whatever. But I was I’m an ultra runner. I do endurance runs. And I was training for 100 mile race. And I every time I got to 38 miles in training, I did 10 training runs of 38 miles. I my body shut down. And I had convinced myself I would tell my friends like 38 Miles like I can’t go a step further than that. And everyday when I got to 38 miles my body was so wired for that. It just stopped. And I heard about a friend a guy who I became friends with named Chad right who you know Mindy was a Navy SEAL. I heard him in a podcast who said that he took a guy from never running more than five miles to 100 miles. He made him at a starting line of a race by just saying I will not quit and I said that’s impossible. Nobody can show up to 100 mile run with five miles is the longest run and do 100 Miles just by talking to themselves, but I’m like, but if you did happen and this guy is talking about it on a podcast, if I could 20x my business or my life or whatever, just by my words, I want to learn more about that. So I call a cold call this guy and I Chad right Navy SEAL told them about what what’s going on slick, man, I can fix you in two days. So a week later, he comes to my house in Connecticut. And he goes, we’re gonna go and I’m gonna we know I’m gonna teach you how to shatter your 38 miles. So the first day he is there, he doesn’t say a word to me. He’s just like stroking his beard and laughing and I’m like, what a waste of time. I hired this guy. You know, I didn’t hire him. But he came here, flew here waiting for my time and his time and he hasn’t even said a word. My friends, like, Have you changed your cadence? Are you eating differently? I’m like nothing. So at dinner, he says, tomorrow, first words, he says to me, we’re going to start at Oh, 700 Oh, 505 in the morning. But if for 45 We’re going to meet in the kitchen and map out our plan. And I’m like, This is ridiculous. I’m gonna we’re gonna Okay, I have a 15 minute training thing to, to break through this barrier. And he says at 445 in the morning, when he made it goes Jessie, we’re gonna do these three things. And if you do them, you’re gonna shatter your 38 mile record. He said, the first thing we’re going to do is we’re never going to give our pain of voice. I said, Well, what does that mean? He says, I know it’s going to be tough. It’s tough for everybody, everything we’re going to go through in this journey. It’s going to be tough. But we’re never going to speak those words. Because once we speak them and say, this is hard, this sucks. I can’t do it. We’re giving that power. He said, If I asked you how you feel today, you’re gonna say I feel outstanding. He said, The second thing we’re going to do is we’re not going to die in the chair. So what does that mean? He goes, we were running 4.2 mile loops, and we took a 10 minute break, he goes, We’re never going to stop and the 10 minute break and knock it up. He goes, we’re going to exhaust every possible resource. And only there’s only two outcomes. Either we succeed today, or we tried as hard as we possibly can. We exhausted all the options, and we just didn’t make it either one is acceptable, but just quitting. That’s off the table. And the third thing is we’re gonna talk about how grateful we are. Because even though there’s challenging times, or whatever we have, we’re here we have our health, we can run every mile, every loop that we do four mile loop, we’re gonna say one thing we’re grateful for. So I did those three things. And I did you know, I shattered it. I did like 50 miles. Fast forward. 30 days later. We’re at the starting line of the Hennepin, 100 mile race. Chad’s running it with me, and we get to mile 74. And I’m broken. I had hypothermia and all this different I had a crazy journey and I was broken down. So I’m walking. He said, I’m gonna let you walk to the to the a quarter mile because I wanted to the aid station. I wanna tell you something. There’s a miracle I’ve never shared with anybody. And I’m gonna tell you right now. I’m like, What’s that Chad? He’s like, I don’t get tired. I’m like, oh, because I want you to say, I said, Well, I can’t I’m broken down like that would be a lie. I can’t say goes I want you to say it. Chad. I don’t get tired. He goes no, say I Chad, I don’t get tired. Say it. Like, I mean, Chad, I don’t get tired. I’m gonna let you walk to the aid station, Jesse. But when we get there, I want you to tell all the fine people that are working the aid station, the miracle of Chad and Jesse, that we don’t get tired. So we get to the aid station mile 7575 miles in and the gentleman hands me my super whatever.

I said, Sir, I’m Jesse. This is Chad. This is crazy. But we don’t get tired. We don’t get tired. He said what I go we don’t get tired. Chad grabbed me like this. And he goes, let’s go. And we start running miles 77 Are you tired? I don’t get tired. Chad. Are you tired? No, I don’t get tired. 79 You’re tired? Nope. At 90 Miles 9395? Are you tired? We don’t get tired. 9799 Are you tired? Why would I be tired? We got one more mile left all the way to 100 the words that we speak in this journey. They dictate everything. You know, my son is dyslexic. My teacher said the other day like your son is really struggling. I said, Whoa, are you telling me he’s working really hard, but he hasn’t grasped the concepts. You know, if you just pay attention, everybody on this call to the words that people say over the next week? I can’t I’m not good enough. I don’t have what it takes. You know, I’ve never done this. I don’t have enough experience. This is scaring me. You know, this is never gonna work. I’m not this isn’t me. I’m not supposed to be skinny. I’m not supposed to be healthy. I’ve never been healthy. All these words that we speak. They’re powerful man. And if we just riff that’s all mindset is, is reframing what we say? When I go into the 100 mile run when I’ve done set, you know, a couple of them. The race is already done. Like I said, You got to believe in the end of the story. It’s already done in my head. I’ve done it 10,000 times. I know what I’m going to look like, when when this is all done. I know how I’m going to feel. Now I’m just like the end of the movie. It’s done. I’m just filling filling in the sky. RIP, love. That’s how I live my life. I used to walk into my business and be like, when I was 23, I slept on 18 couches, my friends, 18 different friends put me up in my journey went out from between 19 and 23 couch to couch to couch. And I used to walk into my office and say to my partner, while I’m living on a couch, we’re millionaires. They just haven’t paid us yet. Like I was convinced I was a millionaire, when I was sleeping on a couch, so that again, you could say it’s hokey, if you would have told me 10 years, like, that’s hokey, but I’m telling you, what is the secret, you have to deeply want it. You gotta want it so bad that the obstacles don’t matter. And you have to speak it into reality. And you have to believe in your story. Because if you don’t, the challenges are too great. I might be talking about intermittent fasting or the diet or whatever you guys are doing. I’m talking about life. I’m a believer. I’m a believer in the things that I do. You know, I might have fear I might, you know, of course, I have self doubt, which is the number one enemy to success. But I combat myself doubt by creating small wins getting momentum, and believing and talking it I can do it. You know, I’m on this path, man, I’m gonna get healthy. So when you asked me what happens when I go through this periods of doubt, or whatever, I combat it in my head. And I literally will say out loud, like, I got this man. You know, I can do this. I’m I’m gonna feel amazing. You guys want to eat all this stuff? When I see people? Eating? You know, I’m a vegetarian, eating steak or whatever. I don’t judge anybody. But I’m proud of myself. Yeah. For where I am on my food journey. Yeah. Yeah. And it’s part of my lifestyle. It’s not deprivation. It’s not discipline. It’s my lifestyle.

Dr. Mindy
It’s who you are.

Jesse Itzler
It’s who I am. Yeah, yeah. And you know, and I get criticized all the time. You know, like, people make fun of me all the time. Oh, Jesse. Just gonna have fruit today for breakfast, you know, like, and I’m like, yep, Jess is gonna live to 180. Yeah, like, that’s what I say to myself. Like, Jesse ran it Jesse’s 53 and ran 100 miles. Amazing. It’s amazing. You know, like, that’s what I say to myself.

Dr. Mindy
What do you do? Surely you’ve had a goal that took longer to accomplish than you anticipated? Is that the longer there? The reward takes do you find you have to talk to yourself in that way more and more and more? And do you ever get to a point where you’re like, I believe in the end of the story, but the the end of the story is not coming fast enough here? I’m not sure it’s ever coming. Do you ever get to that point where you’re just like, laser focused?

Jesse Itzler
You know, I don’t I don’t I’m, I’m very aware that 90 Fat most people 99% of the people will go the same 95 yards, maybe 5%. But you know, any, but the last 5% Is the weed out period. And I’m not good. I just don’t quit, you know, like, I just hang in there. Now there are times where I’ve had business projects, projects that don’t work. And I’ve had to drop out of it. Because it’s just, you know, it’s come it’s run its course. And of course, I’m not going to take it. But but you have to know the difference between obstacles, challenges. You know, when you go through a goal, there’s usually six or seven steps of the goal. And then the same for anything. First, you have an idea, you get excited about the idea. You let’s take a marathon, I’m gonna run a marathon, I get the idea. I get really excited. I research and plan like, I’m gonna run the New York Marathon and here’s my training schedule and see and then you execute the plan. And then you go through what’s called the grind most of us in our life might even be in the grind right now. In the grind is like that’s like, Oh my God, how long is this gonna take? And I don’t know if I can do it the self talk and am I good enough? Do I have enough experience? You know, the grind weeds people out? But if you continue through the grind, ultimately, you’re like, oh my god, I had a great runner. I feel good. This is working. Like whoa, like my cholesterol is down or I’ve lost weight or people are telling me I look better. I’m more alert. And that’s called a small win. And when you get a small when you have momentum, and when you have momentum and you keep going all the sudden something happens the next stages. You see the light at the end of the tunnel, and then you have victory, but that grind. You know, and I’m very aware of it. I go through it in any goal. Nothing is easy. Like you think It’s just like, oh my god, I’m gonna go on this journey. It’s going to be so easy. There’s going to be times, but I’m aware of that. I know it’s part of the process. And I signed up for the whole process, not the easy road. Right, I signed up for the process. So I’m aware of that. So when I’m in it, small wins, small wins, you know?

Dr. Mindy
Yeah. What are some of yours? Like I saw this on Instagram the other day, you were talking about just creating those starting your morning with small wins, like starting the day? Like, let’s get a win early on. So then the rest of the day, there’s momentum. Do you have strategies like some people say making the bed is a small win? Yeah. Others get up and work out in the morning is a small win. Do you have strategies for creating small wins?

Jesse Itzler
Yeah, by the way, I’m in the chat room. So if any of this is resonating with anybody, let me know. I need some momentum right now because I can’t see or hear anybody. So let me know the chat room.

Dr. Mindy
Yeah. We had a half hour they could ask me questions.

Jesse Itzler
They don’t need questions. I just need to know if it’s resonating. That’s all because if I need to pivot, I’ll pivot. No, I mean, first of all, my everybody talks about morning routines and the importance of resonating. Thank you, George. Eddie. Thank you, Rachel. Thank you, Corrine. Iris, I appreciate it. You know, we the importance of of morning routines gets emphasized all the time. But I’m, I’m a big believer in morning routines. But I’m a much bigger believer in the importance of an evening routine. Because my my day starts the night before. Nobody on this call is good enough to just wake up and wing it. Like, Oh, what am I going to do today? What’s my plan today? What’s my competition is too good. The Temptations are too good. So I carve out about five minutes the night before I just raised my boy, but I’ll put it up later. And I map out my day, you know, so I’d wake up and I just follow the script. So right now, and it allows me to be super present. Because when I lay out the script the night before, I make sure that I take care of me. So I take some time for me to exercise, eat, right workout, whatever. So I’m not resenting my boss, or my wife or my partner for taking away the things that I love. So I’ve already have a great plan laid out, right, and then it allows me to be present to be where my feet are. So right now 730 to 830, we can go to a 40 Whatever. I’m with Dr. Mindy Peltz, that’s what I’m doing. I am where my feet are. So, you know, the morning routine. So and in my strategy, is I like to start my day with something that creates momentum. And for me, it’s usually that means it’s usually in the form of exercise. But lately, it’s been in the form of getting my kids exercise ready for school, you know, so, uh, when it makes me feel good, what I say in the beginning, we all want to feel good. So the morning is a time for me the first hour of the day, especially, to create a small win. And it could be anything, everybody, you know, and by the way, when I talk to your doctor Monday, I’m talking about what works for me, I’m not talking about things I’ve read, I’m not talking about, I’m talking about principles that have worked for me. And I encourage everybody to try their own methodology and see what works for you. Because what works for me, you might be, that might not work, maybe you want to wake up and do it in the winter. But you know, you have to have a system, you can’t win life, who’s gonna wing it, you just can’t

Dr. Mindy
love that. Yeah, and this is what we’re doing this month is we’re doing all these different fast and eating styles. Because what I see so many people do when they first come to a new diet strategy, is they wing it, or they create too big a butt like, Oh, I’m gonna give up alcohol, I’m gonna give up sugar. And then that’s all they say. And they don’t have an actual step by step by step. So what we did this this month is, every day, they’re getting given an eating style and a fasting style, and then we’re infusing them with people like you to just keep our focus on February 1 of the goal is to go from January 1 to February 1, and on February 1, be a healthier version of ourselves than we were on January 1.

Jesse Itzler
I love that. I love that strategy. You know, when people ask me about, like, how did you finish the 100 mile run, when you get to, I don’t care who you are, when you want 34 Go like this with your finger for seven hours, your fingers gonna fall off. It’s gonna fall off after say, it’s gonna go crazy. Imagine running for seven or eight hours, people are like, Whoa, how did you know? How do you get past the pain of the obstacles at mile 35 You know, those that think they’re gonna live where they are in this state unhealthiness broke, unhappy forever, or an urn and really much worse position than those that say to themselves, you know, like, I’m not going to be here forever. You know, and like when I get to mile 38, and I go through that, I’m like, I just gotta keep going forward, constant relentless, forward, motion, forward motion to the goal, baby steps, I gotta get to that tree. I’m really good at that. Not saying, Oh, I have 60 more miles left, that’ll break me. I don’t have 60 miles, I gotta get to the next mile marker. And it sounds so easy in principle, but that’s what you’re doing get to February. And that’s the right approach. You know, like you chop down this these big obstacles and tasks by like, what’s even today? Even today, I’m on a new training program. If I said to myself, I got to do the run I did today. I did a beast of a run today. It was hard. I got to do this every day. I short circuit. But I’m like, I don’t I have to do it today. I’m not worried about tomorrow. This is what I’m doing today. So I love the approach that everybody is taking, you know of chopping down this journey into let’s let’s let’s reevaluate it in February one.

Dr. Mindy
Yeah, we have I’ve seen so many people fail at their New Year’s resolutions because they don’t have an a well executed plan. And they’re not conditioning their mind and surrounding themselves around people who are like doing it with them. I I’ve never fully understood why people do health alone. I feel like we should do it together in a community. And so I absolutely agree with you on that. One. Surely you’ve had people naysayers in your life, people who may like you can’t do that, like because we do see that a lot where you have two people in a household one who’s making positive changes with their health and the other one who’s just telling them that they’re crazy. What how do we help that person? Is there? Do you do something to reconnect to your why?

Jesse Itzler
Well, the naysayer as far as the naysayers go, I’ve had that my entire life. I still have that I got a DM the other day, from someone telling me that my business partner carried more weight than I carry 20 years ago. And like, you know, those things. First of all, they fuel me. I love them. Yeah, they don’t bother me at all. I love them. The first thing that goes to my head is like, Well, what do you want to like, you know, I’m competitive. And I don’t want to share what went into my head. But you know, it fuels me. And so I don’t, that doesn’t bother me. I love people that like, you know, you’re never going to be able to do that. I’m like, You’re not even trying to do that. Like, what do you love the people that bark? You know that they haven’t even they’re not, they’re not in your shoes. So the naysayers and then also like, listen, the greatest gift that you can give yourself as an entrepreneur, and I consider myself an entrepreneur, is getting over the fear of being embarrassed. Once you get over the fear of being embarrassed, it’s one of the most liberating gifts you can give yourself. The other gift you can give yourself is not giving up what what people think about you. Now, that’s not easy. You know, tough having tough skin comes with time. But you know, no, no human on this call. No human that you see on the street tomorrow is going to be here in 100 years, there’ll be another wave of humans. Nobody, here’s thinking about my grandmother’s journey. She had the same fears, concerns about money and health that everybody here has, but she’s not here anymore. So we’re here for such a short period of time, and nobody is going to be here in 100 years. So when you start to think about our own mortality, like do I really care what someone in Iowa is DME? No offense to Iowa? I’m just using it like, I don’t know, you know, maybe in a little bunker of their house, you know, hold up, or maybe it’s a 14 year old kid, Danny May? I don’t know. So do you really care?

Dr. Mindy
Yep. So important. Yeah.

Jesse Itzler
So the fear of embarrassment and fear of what people say, are two really liberating gifts. And if you just if you just leave those this call with those two things, like you know what, you’re right. I got to work more on that. I really don’t care. It’s going to be an amazing 2021.

Dr. Mindy
Okay, last question for you. When we hit February 1, and we have succeeded. One of the challenges I’ve noticed in my life is when you hit that point of have I accomplished it, I did it, and you don’t have another goal or another focus out in front of you, that you start to slip back into old patterns, and you can undo the success. I think it was Tony Robbins that said nothing fails, like success. What can we do? What do you do when you hit that moment of Nirvana and you achieved it? What do you do after that?

Jesse Itzler
Yeah, so for me, I’m a big check the box and move on guy. Again, like I said, I don’t really dwell on my wins. Nobody cares. Alabama won the National Championship last night in the NCAA football. No one’s gonna care in six months, or no one will who won the champ the NBA championship four years ago. Nobody knows what do you know? It’s like yeah, It’s like it go. It’s like so for me, I look through the forward windshield of my life, I don’t really look back. So I check the box and I say, what’s next? And I found that even if I get a big sale, a big one at work, again, it’s the same mentality, it’s check the box and move on. And I feel like with that, you get tremendous separation from everybody else. And, you know, I can I call that my life resume, you know, I’m always trying to build on this life resume. And, but for anyone that finishes here in February and falls back or whatever, again, I would challenge everybody to look at it more of a of a lifestyle than a challenge. And but, you know, look, I have gotten out of shape. I’ve been in amazing shape and invested a lot in that. And then went off the wagon for six weeks and went got the terrible shape. But I’m very good at not beating myself up about it and saying, you know, I just started a new fitness program yesterday, because, you know, I ran the Hennepin at 187. And now I’m 203. So I’m like, I want to get back. I don’t beat myself up. I’m just like, here we go. Let’s go. Yeah, yeah, this is what we do. You know, again, I’m 52. You let me look at let me end you with the end that with this, this will help the and I’ve said this on social. So what I apologize, has anyone seen this, but you know, maybe the day we wake up, I look at my life as this big bus ride, right? So we wake up and we get the keys and the bus starts going, then you don’t need me to say, life goes fast. Everybody here knows life goes fast. But you go on this ride. And then all of a sudden, you know all your senior in high in high school, how that happened. And your parents like you better enjoy it. It’s going to be your senior year, and all of a sudden you’re in college and the bus goes and then maybe you meet somebody in college and you get married and maybe you have a child and then they’re 10 and eight years, you’re going to be an empty nester, but the bus keeps going the buses, no reverse. It has no brakes. It doesn’t care if you get sick. It doesn’t care if it’s if you’re lazy. It just keeps going. It doesn’t care. If you take a day off. It doesn’t care if you eat chocolate, or greasy foods or whatever. It just keeps going. It doesn’t care. And then one day, it just stops. And it’s all over. Now I’m 52. So this much of my journey is done. And all I have left is this. And I don’t even know when it’s going to end. Right. But let’s say I go to 90 all of this, I can’t get it back. I can’t get it back. All I can all we can really think about what we really should be focused on is from this moment on till the end of the bus ride. And how do we maximize this this space? How do we make this the best we can make it that’s the really should be our focus because we can’t change this. Yep. And one of the key components, I think the number one component is our health. Absolutely, and how we attack this. So our strategy around this and you know, I think you’re I would say like you I just met you recently I came across you in a podcast. I think you are who I would go to. I do go to you I’ve had like private calls with you for this part of my life. I think you have it figured out really well. So you know and this what you’re teaching is the most important thing because without with that sore throat, this means nothing. So true. You’re on medication your whole life. This becomes more challenging. You can’t walk with your grandchildren because you’re on whatever. This isn’t maximized.

Dr. Mindy
Everything, everything everything. Yeah, absolutely, absolutely. Okay, well this is awesome. You I mean, I think we have over 800 people doing this with us this month and so people will come in at later times and rewatch this but I just how do people find you and tell us about your big ass calendar club because I I’ve always been fascinated by I have it

Jesse Itzler
right here I have it right here. I map out my entire year in advance because I found that if I don’t schedule my life, other people schedule it for me with weddings, Zoom calls appointments, and then I can’t do the things so I have a program where I teach people how to map out so this is the calendar. This is and it opens up. It’s trapped if you travel with it, but it opens up into this entire year at a glance my whole year. Is my whole year Mindy. I love it. I teach people how to fill it out but I’m on Instagram at Jesse Itzler is the is the best way to find me